Meet the author

David Snitkof is the General Manager of SMB at Ocrolus and is an accomplished technology entrepreneur and data/analytics leader who leads Ocrolus' SMB Business Unit. David's focus is on on helping small business funders make high-quality decisions with trusted data by deepening Ocrolus' analytics capabilities, leveraging the company's massive proprietary dataset and unique perspective on small business financial health. He has a successful track record of developing analytical systems, teams, and businesses from the ground up, including as the SVP of Growth and prior as the VP of Data Analytics at Ocrolus and Head of Analytics and Data Strategy at Kabbage. He co-founded Orchard, a pioneering data, analytics, and transaction platform that accelerated the growth and institutionalization of Online Lending, acquired by Kabbage in 2018. David has held various leadership roles at American Express, Citigroup, and Oyster.com. He is a frequent writer and speaker on financial technology, credit, and the future of data-driven business and its impact on society.